Jamie Oliver's Food Revolution
Jamie set out to make Rod understand his true intentions—that healthy eating is a matter of life and death. To prove his point, Jamie took Rod to a local funeral home to show him a fast-growing line of caskets. According to the largest casket manufacturer in the country, sales have more than tripled in the past 10 years.
Watch Rod's reaction.
Funeral home owner David says he regularly has emotional conversations with grieving families about the burial process. "More and more a part of our job [is] to prepare a family to understand that their loved one is so large that you're not going to be able to have a traditional viewing," he says. "[The casket] has to be transported in the back of a cargo van. It will not fit in a hearse. ... The cemetery's going to require you to have two grave spaces."
David says cremation is often not an option. Some facilitates are not able to accommodate the size of the body. If it does, David says the body often consumes itself. "It's basically a massive great human candle,” Jamie says. “It's hard for you to have dignity."
Now, this DJ has changed his tune—he's even cooking healthy at home. "I went out and got myself a Crock-Pot for the very first time," he says. "All it takes is just putting in some healthy ingredients."