Executive producer Ryan Seacrest is helping Jamie bring his movement to America. Ryan says he first realized how passionate parents were about their children's nutrition on his morning radio show. When he discussed Jamie's movement in England, he says all 25 phone lines lit up. "Moms were really passionate about asking questions," he says. "So the dialogue, the conversation began. [I] met with Jamie and instantly knew that this was something that I wanted to be a part of."
The issue also hits home for Ryan, who admits he was overweight as a child. "I became very aware and self-conscious of my physique," he says. "I didn't like spring because spring break was imminent, and I didn't want to go to the pool. I would swim with my T-shirt. And when you have that feeling as a kid, that lives with you for a long time."