Inside American Girl®

Young girls are crazy about American Girls, and so are their moms! "I love the stories of inspiration and how the dolls overcame obstacles and the girls were smart and creative and resourceful and clever," one mother says. "That's really a toy I could really get behind."

In fact, that's the company philosophy. "It's really critical to [moms] that their daughters know how to read so they can engage deeply with the books and with the characters, because there are enormously powerful life lessons and stories that are embedded in these innocent little books," Julia says.