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In September 2005, Sarah Jessica launched a signature perfume named Lovely, something she says she's been dreaming of doing for years. "This was a girly dream," she says, "but actually completely real in my brain." She says her mother's love of perfume rubbed off on her as a young girl. "I remember hugging her before she'd go out in the evening and smelling her," she recalls. "Scent is such a big part of our lives and it creates so much nostalgia."
From formulating the perfect scent, to designing the perfect bottle, Sarah Jessica took the task of creating Lovely very seriously. "Not only is it an art form … it's an enormous industry, and that is daunting enough," says Parker.
Oprah says she's a fan of "the perfume with social skills," as Sarah Jessica calls it. "For me, who doesn't wear fragrance, to say, 'I will wear this.' That's a big deal!"