Ethical Experiments

The experiment continues over the next five hours, and many other customers ignore the racism going on in front of them—but a few refuse to stay silent. When one offended man threatens to leave the store, the actor behind the counter tells him he's a bad American. "I believe I am a good American," he says. "My son just came back from serving in the army for over a year in Iraq, and that has nothing to do with her rights."

Of all of the customers who speak up, the most persistent are two women named Alison and Jasmeen. "You're really offensive and disgusting," Alison says. Jasmeen is not dressed in traditional clothes but points out that she is also Muslim. "She is my culture," she says. "So you're ready to serve me, but you're not ready to serve her?" Instead of leaving in anger, the women stand their ground and ask to speak with a manager.