For the next scenario, the What Would You Do? crew heads to a roadside bakery in Texas for an experiment on prejudice and patriotism. Both workers behind the counter are actors. When a Muslim actress comes into the store, the male clerk verbally assaults her. "You've got to take your business elsewhere. We don't serve your kind here," he says. "Get back on the camel and go back wherever you came from." While the Muslim woman continues to be assaulted with blatant bigotry, several customers in the bakery barely look up.
When no one will speak up for her, the Muslim woman asks another customer if he will order an apple strudel for her. The man stumbles over his words, reluctant to help. After leaving the bakery, John approaches the customer to see why he wouldn't step in. "Me, speak up for her?" he says. "Well, if he would try to do some harm to her or something, then I would have."
Other customers in the bakery not only ignore the Muslim woman, but they actually applaud the racist clerk. "Hooray for you," one man says. "I think that's the first time I've ever seen that. Good job. Appreciate it."