Kevin Liles—who rose from intern at Def Jam Records to executive vice president at Warner Music Group and wrote about his business experiences in the book Make It Happen—says that the hip-hop culture is not only about the negative subjects and attitudes that many in the mainstream perceive.
Kevin says he mentors young artists to help them deal with growing up and to see and to communicate differently.
"Hip-hop is culture, not color. It's the spirit in which you live your life, by saying, 'I still have a dream. By any means necessary I will make it happen.'"