They talked about things like vision and purpose, but nobody talked about how the world really works and how sometimes you have to invent a way and fight the battles. Now maybe, just maybe, I live in a completely different world than they do, but in my world, cheaters do sometimes win, the early bird doesn’t always get the worm, and doing unto others as you wish they would do unto you doesn’t always get you what you want, need, or deserve. It makes good copy, it’s a good story to tell, and it’s how we all wish the world was, but it is not the world I live in, and I’m telling you it’s not the world you live in. To win in the real world, these people I studied became “street smart” and didn’t take any “wooden nickels.” They didn’t sell out their integrity, they didn’t settle for what they didn’t want, and they played to win.
I have written seven other books and am proud of every one of them. As I said, writing a book is a lot of work. If you’re really going to do it right, it takes a lot of time and effort and a really dedicated team. I don’t know how other authors do it, but, with me, sometimes a chapter will go through 20 or 25 drafts before being locked, and that’s after what might be months of research. Because of that reality, I hadn’t been at all sure that I wanted to write another book right now—that is, until I started covering my office walls with all of this information. Once I did that, I became a rabid man on a mission, and this book started to write itself. Robin would come in and say, “Why aren’t you complaining about all the work and time this is absorbing?” I said, “Sit down and let me tell you about this book.” About ten minutes later, she laughed and said, “Calm down, I get it! I get it.”
So, maybe I’ve told you more than you want to know about where this book came from and how I went about putting it together. But I just thought I would “pull back the curtain” and let you see behind the scenes of everything that led up to what you are about to read. I’m excited about writing it, and I’m excited for you that you are about to read it. Like I said, I’m going to tell you about the “Evil Eight” identifying characteristics of the bad guys, and then I’m going to tell you about what I call the “Nefarious 15” tactics that these people use to get to you and me and everybody else they target. I’m going to show you their secret “playbook;” I’m going to show you exactly, precisely how they do what they do. That knowledge is going to be amazingly empowering to you. And then, we’re going to stop talking about the bad guys and start talking about you, and I’m going to give you what I call the “Sweet 16”—the 16 things that the successful people who I have studied consistently do to win. And these “Sweet 16” things are things you can do, too. I don’t want to change who you are; I want to add to who you are and to what you know.
If up until this point you’ve been doing everything “by the book” but your life still isn’t where you want it, you’ve been reading the wrong book. It’s time to read the right one.
Here we go.
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