With a pair of control-top panty hose in one hand and scissors in the other, Sara Blakely went from an everyday working woman who wanted her body to look flawless in white pants to the inventor of Spanx, a footless undergarment that has become a staple in the wardrobes of women worldwide. Sara talks with Jean about the success of Spanx and offers advice to women who want their great idea to become the next big thing.
Sara says Spanx wasn't exactly the result of intense market research. Instead, it was her take on improving an existing product and bringing it to the marketplace. "You are your own focus group, and when I saw this homemade solution worked better than anything else I could find or buy, I knew I was on to something," she says. "I didn't invent pantyhose, and I didn't invent shape wear. I took an existing product that had been around for over 40 years and cut the feet out of it and made a multimillion-dollar business."
If you have an idea for an invention or want to start your own business, Sara offers this advice:
Published on January 01, 2008