Ori Brafman is dedicated to his work in the worlds of business, government and nonprofit, and his accomplishments include successfully launching healthy fast food restaurants, leading political and advocacy campaigns and organizing a network of more than 1,000 CEOs working together on peace and economic development projects. Dr. Oz talks with Ori about his latest novel, Sway, which discusses people's attraction to irrational behavior, as well as his first novel, The Starfish and the Spider, which addresses the success and power of leaderless organizations.