"Going green" is becoming more than just a passing trend. People across the country are seeking out ways to use sustainable materials in their homes and daily lives. Nate talks with California couple Jessica and Jason Jensen about how they're devoting their lives to helping others live a green, low-impact lifestyle.
Jessica and Jason decided to create the website LowImpactLiving.com after finding it difficult to make their new Los Angeles home eco-friendly. "We realized that this should be a lot easier for people," Jessica says. "If people are actually going to make these changes, they need to find the resources easily." The Jensen's website offers product information, service providers and tips about sustainable building, decorating and living.
From switching to energy-efficient lightbulbs to installing solar panels on a home, Jessica and Jason say it's easy for people to go green at any level. "One of our missions is to try to educate people on where you can find the right information—and what standards you can trust and help them figure out what is a green versus a nongreen product," Jason says.
In the past decade, Nate says the quality and look of sustainable paint, furniture, wall coverings and other staples of interior design have become much more desirable. Jessica agrees and says that people have more green products to choose from than ever before. "A lot of people at the forefront of design right now—in interior design, architecture, fashion—are really embracing sustainability," Jessica says.
Jessica says being conscious about the environment is life changing. "It kind of becomes an addiction, because you make the first three or four changes and all of a sudden you are looking at your home and life differently," she says. In addition, Jason says in the long run you will benefit financially from making eco-friendly changes. "For many of these green upgrades you can make 10, 15 or 20 percent savings on your energy bills each year—making higher returns than if you invested in the stock market."