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2. Speed at Which a Small-Business Voice Mail Fills Up After the Show: Every 45 Seconds
In 2003, Florida bakery We Take the Cake made only $168,000 a year in sales. After Oprah named their Key Lime Bundt Cake a Favorite Thing, the owner, Lori Karmel, told CNBC, "Our voice mail was filling up every 45 seconds—and our phones rang nonstop for two weeks."