Because the information explosion is so recent, we still have beliefs left over from a time when there was much less competition for our attention. We believe we should be able to stay on top of everything. Your first step in effective attention management is to jettison this exaggerated sense of what you should be able to process. Get it through your head: There is too much information for you to handle! Good. Now that we've cleared that up, you can relax and deal with the reality of living in a world packed with attention demands.