Visionaries: Inside the Creative Mind, premieres summer 2011
A star of OWN's Visionaries: Inside the Creative Mind, will.i.am wrote
the network's anthem, to boot.
When OWN chief creative officer Lisa Erspamer called her friend will.i.am, cofounder of the
Black Eyed Peas, to ask for help finding a great song for one of the network's shows, he
said, "Let me call you right back." Forty-five minutes later, he sent her "OWN It!," a sunny
track that became the theme song not only for Your OWN Show but for the entire
network as well. "I work well under pressure," he explains. "I wrote 'I Gotta
Feeling'"—the Peas' 2009 smash-hit single, now tattooed onto the consciousness of
seemingly every sentient being on Earth—"in 30 minutes." On
Visionaries (which also features Lady Gaga, among others), OWN's cameras follow
will.i.am into the Louvre at 2 A.M., as he records tracks for a multimedia ode to
da Vinci's Mona Lisa. "We're breaking apart that painting and just dreaming to it,"
he explains. "But it was crazy. Who records a song in the Louvre?"