The Soft Revolution
By Neil Postman and Charles Weingartner

The thing I like about this book is the idea of using the tactics of judo to make changes. This is what I do. I don't have $3 million for my next film, so how do I get that money from media machines that are diametrically opposed to everything I stand for? I have to identify their weakness and turn it into my strength. Their weakness is "the bottom line." If I can make them money, they don't really care what the film is about. It's the inherent flaw of capitalism. They think, "Michael Moore could make a film, even about our company and what horrible people we are, but if he can guarantee us that we're going to show a profit of $10 million on our $3 million investment, okay!" You have to look for those weaknesses within the system if you're going to accomplish what you want to get done.