Here's what most of our testers love about women's hair: They want it natural and loose, not saturated with gels or lotions that leave a heavy scent. But that doesn't mean men don't like products: "I like it when she uses something that accentuates her hair's beauty—the shine, thickness, or waviness," said one guy.
The two big issues for guys when it comes to lipstick: They don't want to come away wearing it after a kiss, and they don't like strong taste. Most testers prefer a light gloss that makes a woman's mouth look "silky and soft." And they'll avoid kissing in order not to get sticky lips.
Most guys like the feel of a woman just out of the shower. That's apparently when we're smoothest and warmest. Men also like our moisturizers to have a clean, subtle scent (nothing overly fragranced). Sticky and slick are, unsurprisingly, taboo.