What is an American icon exactly? Mount Rushmore? Mom's apple pie? Don't forget the Wheaties box, the Barbie doll, the rooster weather vane, Steven Spielberg's killer shark, the cowboy hat, the Playboy Bunny, and the motorcycle Peter Fonda rode in Easy Rider. Iconic America (Rizzoli/Universe), by legendary adman George Lois and fashion designer Tommy Hilfiger, is a joyous hymn to the raucous, vibrant, and defiantly trashy popular culture that gives our country its character and its particular piquant spice.