|
|
Sign up for our newsletters!
|
Subscribe to O, The Oprah Magazine |
|
Books That Made a Difference to Jay-Z
![]() Purple Cow
By Seth Godin This is straight marketing advice: Your product has to be a purple cow—it has to be distinct to have any success. You have to be clear on your product: What are you? What are you putting out there? For years I never did an ad for [my company] Rocawear, because I cared more about the quality than the face in front. I hadn't read this book back then, but when someone puts words to feelings you have, it's like, "Wow, that's exactly what it is." From the October 2009 issue of O, The Oprah Magazine
Advertisement
Advertisement
IN THE CURRENT ISSUE
Advertisement
O Magazine search
We Hear You!
|