
"Puckish, not preachy"—that's how publishing executive Deborah Barrow describes TheDailyGreen.com, the eco-conscious website she launched a year ago, which now attracts some 1.2 million page views per month. In a playful, inviting tone, the site (which, like O, is a Hearst venture) provides green shopping tips and recipes, an environmental news feed, and the user-generated Weird Weather Watch. Here, Barrow offers ways to put the earth first amid the Turkey Day rush and the chills of late autumn.