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Throughout the business's ups and downs, two consistent payoffs have been the flexibility and family benefits that come from being self-employed. When her first child, Alesandra, now 20, was small, Rosanna could stay home with her when she was sick and take her on business trips to Italy. Rosanna even met her second husband, Mimmo Rosati, through work—he was an Italian supplier and is now the company's CFO. He's the best by-product of her business, she says.
Mimmo's two sons from an earlier marriage have both worked for Rosanna Inc., and 11-year-old Francesca, the daughter Rosanna and Mimmo had together, designed her own line, introduced as part of the company's spring collections. Called "Portrait of a Young Artist," it was inspired by the artwork of the European masters ($30 for four) and mugs ($40 for four).