Lose the swatch.
"A lot of times, people bring their sofa swatches in to make exact matches between pillows and their sofa. But I don't think the eye is so sophisticated that an exact match is necessary."
"Another mistake people make when they buy pillows is that they wait until they're nearly finished designing a room, when they don't have a lot of juice left—financially or mentally. Start looking at pillows early, even if you can't purchase them for a while. Even more than architecture, textiles and color can transform a space. They're what we respond to first."
Buy what you love.
"What I'd like to achieve with my pillows is the antithesis of people walking around with swatches: I'd like people to purchase pillows because they love them, much in the same way a person buys a handbag or a piece of clothing because she can't live without it."