Denial: It wasn’t an impulse buy—I’ve always wanted a hot pink patent leather purse, and that was actually a really good price.
Anger: Why did I think $250 was actually a really good price? They tricked me by telling me it was marked down 75 percent! Who pays that much for a purse?
Bargaining: Oh, I deserve it. It’s a fun purse. And think of all I saved. And I won’t get takeout for the rest of the month. Or year. Or ever. And I quit smoking 20 years ago, so think of all the money I’ve saved since then!
Depression: I hate this purse. I hate impulse buys. I hate stores. I hate capitalism.
Acceptance: It’s not returnable.