In The Go-Giver, Bob and co-author John David Mann strive to teach the importance of giving back and giving forward. The book, which is written in the form of a parable, provides readers with five laws of stratospheric success that help guide the main character from struggle to abundance.
Bob says people often think they need to give to themselves before they give to others, but he says this is not the case. "We think we have to get first before we give or else we are being taken advantage of," Bob says. "But the really successful people understand that you are constantly adding value and it's not how you get things back, it's why you get things back." He says you can't provide value simply because you want to get something back, rather you give value because it's who you are, what you do and that you enjoy doing it.