Shelves at eye level

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Avoiding Products Shelved at Eye Level
We've been trained to look high and low (literally) for the best deals, but sometimes the least expensive items are right in front of us, says Davidson. Do a quick scan up and down before you put that can of green beans in your basket, he advises, since many retailers are starting to place items with value prices at eye level—especially cheaper store brands (which, Davidson reminds us, are usually the same quality as national brands, since many of the companies that make them also make store brands).
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