Marcus says the lesson here is that while Beth has many strengths, she was not using them. "She's so darned talented," he says. "She's got an amazing design talent. Being able to step 20,000 feet above a situation, see all the moving parts and reconfigure them into the most effective pattern—she's genius at that. What she's rotten at is implementation."
This is a common business problem, Marcus says, where someone who's good at one thing is assumed to be good at something else. "You were a good basketball player, therefore you'll be a good coach. You're a good salesperson, therefore you'll be a good sales manager. You're a good individual contributor, therefore you should manage others," he says. "It isn't necessarily so."
Just because she was bad at implementing business strategies does not by any means signal that Beth is finished. "You have so much to contribute to the world," he says. "You need to stand up and own that."
Follow Beth's progress on her blog.