When the stock market started to tumble, many Americans became obsessed with their dwindling retirement accounts
. How were people, particularly those in or near retirement, ever going to bounce back?
But if you're a parent, you've likely had something else on the brain as well: college savings plans
. Unless you've been investing much more conservatively than most experts were advising—including me—you've taken your lumps in your 529s and Coverdells
. I know I have.
An OppenheimerFunds study found that, while 90 percent of parents view sending their kids to college as an essential part of the American dream, nearly half have saved less than $5,000 to pay for it. About 60 percent strongly believe if tuition costs keep rising, college will be unaffordable for most families.
As a parent of two kids rapidly approaching college age, I know the numbers are daunting. How do you keep up with your savings when the economy and the stock market seem to be working against you?