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"Rule" #3: Men Use More Products
Women tend to use fewer financial products—credit cards, life insurance, mortgages, investment funds—than men, finds an analysis released last month by Deutsche Bank Research of nearly 27,000 Europeans. Of the men surveyed, 14 percent said they owned stocks or bonds and 9 percent said they owned investment funds, compared to 9 percent and 5 percent of women, respectively. It's true that men are employed longer than women and more often work full-time, meaning they simply have more to invest, but a recent study by Prudential found nearly half of the women admitted they're not very (or not at all) knowledgeable, compared to less than a third of men.
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