2. "Rule" #2: Men Don't Forget One Small Raise Builds Over Time
When considering what benefits they want from their employer, women place a higher premium on work-life balance, while men are somewhat more concerned with the size of their paycheck
, a 2010 study by WorldatWork found. Flexible work schedules and other benefits, like more paid time off, can be extremely valuable. "With women shouldering more caretaking duties than men, there’s clear value in negotiating for non-salary benefits," says Selena Rezvani
, a women's leadership consultant and author of Pushback: How Smart Women Ask—and Stand Up—for What They Want
. "But while these benefits improve our lives right now, asking for them in place of a raise hurts our earning potential." Raises based on a percentage of your salary compound year after year; your flexible work schedule and good vacation package don't get a 10 percent bump every year, and they don't increase your 401k contributions.