The "official" start to the holiday shopping season is Black Friday, with a staggering number of deals available on everything from jeans to video games to tablets. But Brent Shelton, spokesperson for the coupon site Fat Wallet
, says if you hold out, you may find even better discounts: Stores have recently started offering "12 Days of December" promotions. Considering the average American spends about $750 on holiday gifts (thank you, National Retail Federation
), doing your research (e.g., looking online before you go to the store) and waiting until after Thanksgiving weekend could make your number much lower.