It's time to develop a Me, Inc. business plan! Thinking about yourself as a business can feel funny, says Ronna, but even as an employee, you're offering buyers a set of products and services for a given price. Ask yourself these questions:

• What is your advantage over the competition?
• How does your "price" compare?
• Who is your target customer?

You may find it difficult to answer these questions, especially when trying to articulate exactly what your products and services are. Dig deeper for your answers.


Sell Yourself
Now you'll use your business plan to pitch Me, Inc. Selling may be uncomfortable for you, but to be successful, you need to be able to describe what you bring to the marketplace.

• Create your own ad: Fill in the blanks: The goal of your ad is "to convince ______ to buy ________ because _______." With this goal in mind, create your ad.
• Pitch your ad: Invite a friend or co-worker you trust to listen to your pitch. Give yourself three minutes for the pitch, and give your friend two minutes for comments.
• Make an impression: After your pitch, the listener should know what your "brand" was, and what made it different from its competitors. Pop-up window Exercise Two: The Relationship Inventory. Once you know what you're selling, who are you going to tell? In the case of Me, Inc., you're going to be spending your time and energy. You'll be advertising yourself to the people you pay attention to. Make the most of your limited time by spending it with people who can help you grow.