tricks stores use to get you to buy more

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What lures you in: The flooring of your favorite store

How it keeps you spending: Standing on a soft carpet makes objects from a distance, or in dim light, seem cozier and more comfortable than they would seem if you were standing on a hard surface...a perception that may help pave the way to more furniture or home-furnishing sales, found Joan Meyers-Levy, PhD, a professor of marketing at the University of Minnesota's Carlson School of Management. A floor with tiny, uneven tiles causes your cart to rattle noisily, making you think you're moving faster than you really are, so, naturally, you slow down...and buy more stuff. Smooth, friction-free floors may also work on our unconscious, says Dr. Meyers-Levy, by luring us onward (to the food court, for instance) with a sense of ease and efficiency.
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