Every five years, Prudential surveys its U.S. employees to find ways to improve work-life benefits. In 2004, after learning that 38 percent of workers had or would soon have adult-care responsibilities, the company instituted free legal services for adult-care issues, began offering geriatric-care management services for a small co-pay, and partnered with a group that sends healthcare providers to the home. (Backup care workers can also look after sick children—another need the survey revealed.)
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