There's a way to find out—as you're standing in the aisle—if the store sale price is a good deal. Call 1-888-DO-FRUCALL and type in the bar code number of the product in question. Frucall's free service will tell you the range of prices that online retailers, including Amazon.com, charge for the same item. If you own an iPhone or an iPod Touch, the Amazon app does the same thing. — Anne Kadet
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