An Edge to Your Finances

Girl Power

Listen up, ladies! Today, women own 46 percent of businesses in the United States. And when it comes to running them, we have unique needs and decision-making styles. That's why we've gathered knowledge and resources to help female business owners succeed both professionally and personally.

Get small business advice just for women from The Principal Women in Business Program!

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Women in Business Podcasts

Carolyn Sawyer, founder and chief creative strategist of the Tom Sawyer Company, offers tips on marketing your business.
Rhonda Abrams, USA Today's small-business columnist and president and chief entrepreneur of The Planning Shop, gives expert advice on building a thriving business in uncertain times.
Katrina Markoff, owner and creator of Vosges Haut-Chocolat, offers tips on positioning your business in a challenging market.
Kim Kleeman, founder of Shakespeare Squared, shares the simple (yet savvy!) hints that helped her build one of the fastest-growing private companies in America.
Victoria Colligan, founder of Ladies Who Launch, has valuable advice that every female business owner needs to know.
D. Holly Lifke of Society Insurance and Renee Schaaf of Principal Financial Group® explain how one company's commitment to the physical and financial fitness of its employees led to a competitive business edge.