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Ill-fitting jeans
Illustration: Daniel Horowitz

Ill-Fitting Jeans

Cotton from Blue to Green is a national recycling campaign that organizes denim drives with universities and stores like Guess and Gap. Donated jeans are reduced to their natural state—i.e., cotton—treated with fire retardants, and reborn as cutting-edge eco-friendly insulation for communities in need, like the Gulf Coast after Hurricane Katrina.

Published on February 28, 2013
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