Organizing Innovations

If you're constantly searching inside your purse for keys, credit cards or your favorite lipstick, Kip and Garrett have a solution for you. The Container Store's Purse Organizer fits inside large bags and features multiple pockets for your necessities.

"I wish I'd seen this in the store the other day," Oprah says. "I would have gotten it because you know our pocketbooks have gotten so big. I love a big pocketbook ... but sometimes what happens is all your stuff, I mean, it has its own life down in there!"

Kip says this organizer, which costs less than $20, also simplifies things when you switch bags. "When you go to change from one purse to another, you can just take that out and put it in the other purse," he says. "Instantly, it's all changed."