Mood-Boosting Home Decor
Do you smile when you walk in your door? O reports on the mood-boosting new field of neuroarchitecture.
By Tim Jarvis
O, The Oprah Magazine | From the March 2008 issue of O, The Oprah Magazine
Decorating with a signed painting or one-of-a-kind sculpture not only puts your unique fingerprint on your place, it transmits a sense of authenticity and trust, says David Lewis, PhD, research director of Neuroco, a British neuromarketing company that uses EEGs (which measure electrical activity in the brain) and other techniques to understand consumer behavior.