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Original art on wall

Original Art
Decorating with a signed painting or one-of-a-kind sculpture not only puts your unique fingerprint on your place, it transmits a sense of authenticity and trust, says David Lewis, PhD, research director of Neuroco, a British neuromarketing company that uses EEGs (which measure electrical activity in the brain) and other techniques to understand consumer behavior.

Photo: Thinkstock
From the March 2008 issue of O, The Oprah Magazine
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