Aspirational foods are foods that you buy with the hope that you'll magically turn into a person you're not. They're baking goods for the person who never bakes. They're gourmet spices for a frozen-food junkie. They're Tibetan goji berries with magical antioxidant qualities when you're fantasizing that one little food can serve all your nutritional needs. I'm all for adventure and experimentation, but if you're never going to canoe down the Rio Grande, there's no point in storing that boat in your garage. And if the goji berry moment has passed? Let it go.