Why You Are Eating More - Surprising Reasons You Are Still Hungry
New research shows the unexpected ways that even the health-conscious can sabotage their best efforts to eat (and drink) well.
By Corrie Pikul
Original Content | March 06, 2013 
Photo: Thinkstock
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It seems counterintuitive, but when we feel proud of past accomplishments (like after a glowing performance review), we're more likely to reach for junk food, according to a study published in the Journal of Consumer Research. However, if we're feeling excited and hopeful (maybe thinking about how our presentation is going to kill it at next month's conference), we're more likely to resist the candy and opt for something good for us, like fruit. "When an individual is happy or proud, they tend to get more sucked up in the moment," says study author Karen Page Winterich. "Hopeful people are more focused on the future and the goals they would like to achieve—such as losing weight or eating healthier." |
