Danielle is a 28-year-old mother. "Every time I try and quit, my husband always says, 'Who's stronger, you or the cigarette? Who's stronger?' Every time, the cigarette's always stronger because I always go back."
In a telling exercise, Danielle adds up how much her smoking addiction has cost her—it's $22,428 over 14 years. "Wow, that's $22,428 that I've spent on cigarettes—$22,428 that I've spent on killing myself slowly," she says.