A Woman's Touch Changes Everything
A study published this summer revealed the power of feminine reassurance. Participants were given a choice between a risky investment and a safer bet; as the researchers delivered instructions, they gave some subjects a pat on the shoulder. The subjects who were touched by a female researcher invested significantly more money in the gamble than those patted by a man. Researchers theorize that contact with a woman triggered the same confidence boost the subjects received from their mother's touch when they were children.