This one's for the dessert lover who seeks maximum sweetness without the extra calories. Food can seem sweeter or richer than it really is, thanks to "cross-modal" associations we make about the shape, size and color of its serving ware. For instance, eat off round-shaped dishes
: Curves increase sweetness sensitivity, perhaps due to a feeling of comfort or "cognitive ease," found a Chinese study. Overall, go for light colors
; diners thought that strawberry mousse and pink yogurt that arrived on black plates tasted a tad bitter in comparison (dark plates may draw attention to stronger, bitter flavors). And for the ultimate indulgence—hot cocoa—use a dark-cream-colored cup
. It tasted sweeter when served in that raw-sugar-cane shade than in any other color.