The 5 Things You Should Know About Supermarkets
Get the real story on those shrink-wrapped cucumbers. Plus, more ways to be a smarter shopper in the produce aisle.
By Lynn Andriani
...And they really have millennials' number.
Terms like "fresh" and "homegrown" have broad definitions; it's conceivable that nearly everything in the produce department falls into at least one of these categories. Yet supermarket merchandisers hope that using the words will draw shoppers in, especially millennials. If you're a millennial, be aware that marketers have you in mind when they use labels such as "local."
Published 08/20/2015