Sprinkles cupcakes are recognizable the world over, but you don't need to be a business owner to think about developing a signature style. For instance, there are several moms at my son's school who have developed a reputation for desserts that go beyond just a great-tasting brownie. Wouldn't you love to be known for your pristine, organic cakes or your tarts and pies oozing with local, seasonal fruit? Or how about retro lunch box favorites that make everyone feel like a kid again? A friend of mine who is known for her festive dinner parties always challenges herself to make a dessert from the latest, just-released celebrity chef cookbook. As a result, her guests always know they are in for something unexpected and restaurant-worthy.
Create your own style:
- Be bold: Architectural style
- Keep it simple: Rustic, artisan style
- Go retro: Homey style
- Be adventurous: Exotic, trend-setting style
Developing a signature style can be as simple as putting a personal "mark" on every dessert you make. At Sprinkles, our mark is our modern dot, but it could be anything—a candied rose petal, a drizzled chocolate "autograph"—or it could go deeper than that and really reflect what you love as a baker and a person!
Learn how to classify and develop your own signature dessert style