There's also a spike in age. More than 47 percent of Internet users visiting the dating category were older than 45, with 22 percent older than 55. The younger generation, 18- to 24-year-olds, which several years ago made up the leading age group, are now the smallest, accounting for only 14 percent of all visits. The most likely reason? The growing popularity of social networks such as Facebook. In fact, more than 18 percent of those leaving online dating sites continue on to a social networking site.
Among the younger set, the trend is also to shy away from sites that encourage long-term relationships to sites where the goal is much shorter in term.
Top 10 Online Dating Sites (Week Ending January 16, 2010)
1.Plenty of Fish
Source: Experian Hitwise
How about you? Are you an online dater? Did you make a New Year's resolution to start a relationship? Do you prefer to meet people on social networks versus traditional dating sites? Put your answers in the comment section. I look forward to hearing from you.
Bill Tancer is an Internet trend analyst, columnist and author of the New York Times best-seller Click—What Millions Do Online and Why It Matters.
Most Popular Today