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Q: You did 226 interviews on a recent PR trip to America to promote Food Revolution. What key message did you want to get out to everyone?

A: I just want to get Huntington and America to expect, and want, more because they deserve more. I know if they do start to do this and support things like the Food Revolution, magical things can happen. The bad guys will start cleaning up their recipes, and in a few years, the public will be able to get the food they love with less of the rubbish that's in it now. This is the time to do it, but it can't just be empty PR promises. Real change has to happen now, because this generation of Americans is expected to live a shorter life than their own parents, and that's unacceptable.

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