Jamie Oliver's Food Revolution Q&A: Episode 4
A: Rod definitely didn't like me being in his town, but the fact that he was against what we were doing turned out to be quite helpful because it means the public get to hear another view and choose which view they agree with. There will be people who agree with Rod strongly, and there will be people who agree with me strongly. That's all good for the campaign, and that's all good for the TV show. As long as it gets people debating this subject, I'm happy. Hopefully the fact that he starts to come around will encourage other naysayers who feel the way he does to change their minds too.
I had a very strange job to do in this project: I needed to get in there and make changes, I had to promote the campaign element locally and federally, and then I had to make the actual TV program. For the TV program, I didn't have a presenter's job, as I had to tell a story by actually going through the ups and downs with the town.
Despite what people may think, this was not a scripted series—this was an observational piece of factual TV. We didn't know what was going to happen, I didn't know who was going to like me or hate me, we didn't know if anyone was going to change their minds and join us, we didn't know if the council or the local authorities or the senator would support us. We didn't know anything. We could have ended up with nothing and having made no difference at all, so if you look at what we achieved, it was phenomenal.