Q: Were you relieved to find someone like Pastor Steve, who knew of the work that you have done here in the UK?
A: It was nice to meet Pastor Steve. He felt very much that I was sent to him by the "Big Man" himself to help him with his problem. He did know of the work that I had done, but I think it's really important for anyone reading this to say that you don't need to be some celebrity chef off the TV to make change and get people's attention. Any parent, any brother, any sister, any student can make change if they go to the right people and speak from the heart. Pastor Steve and I were allies from the very beginning. Ultimately, that man is at the very sharp end of the story. He's the one that has to bury people, and the reality is he's sick of burying his friends.
Q: It looked like you really connected with Stacy Edwards. Was it difficult for her to open up about how she had been feeding her family?
A: Not really, no. Stacy is a lovely woman, and like many mums in America, the UK and the rest of the world, she is doing her best for her kids. Stacy had just never been taught the basics, and she is not the minority. You buy largely processed stuff, and you are going to suffer from some of the biggest killers in America and the UK: heart disease, diabetes, obesity. We now have three or four generations of people that can't cook because they've never been taught how and were never taught to cook at school. When these people become parents, it's no surprise they struggle to make the right food choices. In life you have to be shown stuff. That's why parents and schools are so incredibly important to this whole movement.
Stacy, along with millions of other mothers around the country, was gasping for help. She wanted change; she wanted to know how to do better. That is the consistent pattern—people want help, end of story. Time and time again, if you offer to help people learn in the kitchen, there'll be queues out the door. As an added bonus for Stacy, when she started shopping for proper food instead of all that processed rubbish, her shopping bill went down by $150 a week—that's $7,800 a year!
Learn more about Jamie's Food Revolution