What Chris discovered is a $9 billion industry that affects the daily activities, wallets, self-esteem—and even the sex lives—of black women. Because women spend so much time and money on their hair, Chris says men are forced to adopt a hands-off policy. "You cannot touch a black woman's hair. You are conditioned not to even go there," he says. "When I was a dating guy, I dated women from different races. Anytime I was with an Asian or a Puerto Rican girl or a white girl, my hands would constantly be in their hair. Like my hands were thirsty."
Watch Chris run his hands through Oprah's hair!
One of the first lessons Chris learned on this journey was that women do their hair for one another. "They say it's for the men, but it's really for the women. Because guys don't care," he says. "There's no point in the history of the world where men were not sleeping with the women in front of them. We take what we can get."
Actress Nia Long, who Chris interviews in the film, agrees. "There's always this sort of pressure within the black community like, if you have good hair, you're prettier or better than the brown-skinned girl that wears the Afro or the dreads or the natural hairstyle," she says.